Li Shangmou: How to plan a national forum conference IP

Because of the brand IP path of #KnowNotMountain and #KnowNotMountain, many people pay attention to #MountainHall and feel that their thinking and realm of thought have been opened up, which is a value creation as well as transformation and upgrading methodology. The #MountainHall is also evolving into a content carrier, and may be followed by a dialog section.

Recently, we have discussed the #Mountain Assembly and many national summit forums, how to plan a national summit IP is indeed a topic of great concern to both regions and brands. It is just the right time to combine the idea of incubating #ConferenceOnTheHill with the idea of doing a sorting and exchange with you.

All kinds of conferences, fairs, exhibitions, forums, summits, festivals and other meetings and exhibitions is the main form of modern economy, modern business, modern services, even if the network has been so developed, offline face-to-face integration of dialogues to feel the experience and influence is still incomparable, of course, with the maturity of the online as well as live short video meta-universe a variety of new forms and scientific and technological development, the forum and summit function form is also changing. So there are a lot of domestic and international political, economic and cultural summits and forums brand, through the forum summit to reach a consensus among the parties involved, the formation of the conference report white paper blue paper speeches, etc., to promote the industry supply chain integration of regional industries integration and exchanges, and to promote economic development, branding, and to promote the establishment of personal IP. Very famous domestic Canton Fair, Expo, Sugar & Wine Fair, Boao Forum, China Brand Festival, Davos Forum, Yabuli Forum and so on.

Including Taobao and Jingdong's double eleven, June 18 this kind of consumer festival activities, as well as the major manufacturers of the launch of the shareholders will be dealers conference, can be counted into this scope. Will play a good brand promotion, user dealer supply chain interaction, drive sales. Specific to the manufacturer brand to participate in general no matter who led the host is to promote the political, economic and cultural prosperity of the market activities. Political summit also involves borrowing power, because the theme of the content and participation in the qualification settings, usually some big brands and strength of the enterprise, public relations and service out of place, the general business opportunities to participate in very few.

There is a preliminary overview, we will have a feeling, a variety of conferences and summits too many forums, you do not do a good job no features no influence, who comes? Come to do what? So this year encountered some regional and corporate activities, I would suggest that the general activities do not engage in, rather than engage in a lively, are not as good as the cost of investing in high-quality user interaction above. General Assembly is the form of loud, is a result, of course, the General Assembly influence, there will be the effect of publicity, but this is still the result. The first important thing is that the General Assembly to have values, to have an attitude, for whom to serve, to solve what problems, to be clear. Can be solved is one thing, want to solve want to solve is another thing.

The current situation, many factories and enterprises have encountered seemingly insoluble problems, how to go forward? Where is the method of confidence in where? Objectively speaking, this development process must be the survival of the fittest, a lot of manufacturers brand may be slowly out of sight. But on the other hand, many of our products and services are still very rough, the competition is fierce at the same time the competition is still a lot of space, it is difficult, difficult, with the right strategy and direction, confidence to be greater. As our ambassador said a few days ago, "those who bet on China to lose will regret it", time is on our side, the traditional Chinese culture in the challenge, "not forgetting the original, learning from the outside, and facing the future", showing tolerance and great tension, our entrepreneurs to be How to play the entrepreneurial spirit, how to form a synergy with the users and the society, only the enterprise of the times, there is no enterprise of the times, the answer to the question is self-evident. How to combine the "four self-confidence", "five in one", "four comprehensive" and other central and national theoretical height, the guiding ideology, just as we used to talk about public welfare how to promote the brand, talk about social responsibility how to promote the market is the reason. Social responsibility how to promote the market is the same reason, the need to enhance a higher dimension, consciously using cutting-edge theory advanced theory to guide business practice.

Linked to the # Hill Conference, as the name suggests, is to "vision, pattern, realm, vision", the Hill Conference, there are immortals on the mountain, to find "breakthroughs and innovation" answers. #The conference on the mountain is the road to breakthrough and innovation for every enterprise. In planning a large forum IP, the purpose, vision and values are the core. Just like the recent Transformers 7, which is regarded as a bad movie by many people, in which "working together" creates a miracle at the critical moment, every movie should have a value.

Many of our conferences and summits, are gathered many heavyweight guests how many tons, and then find a host to host, and does not have a clear and strong values, after the hustle and bustle of the economic accounts, look at the news how much coverage. There is nothing wrong with these, only now need to put forward new ideas for organizing the meeting in order to have a new impact. The traditional exhausting conference, laborious and unappealing, is a new bottle of old wine.

Secondly, heavyweight guests are certainly important, but more important is the topic and agenda, like a thesis to plan and set the agenda of the General Assembly topics, the end of the General Assembly, the speech transcript, is an excellent theme paper, the guests of the conference is very instructive. # Mountain Conference, there are a variety of resources to coordinate the invitation of a variety of heavyweight guests, but for us the first, under the guidance of the purpose, planning issues around the nature of the enterprise, the nature of the market, as well as the process of market development, and even including global geopolitics, the global situation, what stage has reached, and what kind of changes and development need to be made by the enterprise. Then sub-module in the invitation to experts to carry out research and judgment, black swan gray rhino we are accustomed to, but how to anti-fragile, how to achieve the 2049 one hundred year goal, we assume that a hundred years of unprecedented changes in the rejuvenation of the Chinese nation must be realized, how individuals should do, what should be done, what should be done by the enterprise, innovation in the end where to come from, how to maintain the pattern and imagination, to put forward insights. Guests are not to get together with everyone, go on a show, swinging past views, salty cloudy and light-hearted dash to go back, the real mobilization of experts and the depth of research, to deal with the situation, sorting out the problem of clarity, looking for ways to find confidence, from the traditional culture of the two to innovation and creativity to scientific and technological breakthroughs, the release of the latest innovation and thinking about the results of the research, all-round clear transformation and upgrading of the continued forward and forward! The Here is not a big and small separate problem, is a big and small closely integrated problem. More often than not we can't see the future, is that we see ourselves too small, the pattern is too small, not clear what is happening around us, as well as what is happening in the distance. This topic should be relevant to us, our existence, the meaning of life and the spiritual pursuit is perceptible and touchable, rather than complaining and mediocrity.

We see current and future entrepreneurs and entrepreneurs as lifelong learners and innovative thinkers, not just for profit, the existence of enterprises and entrepreneurial projects must be to solve problems for the community, this statement has been the consensus of countless East and West, the development of enterprise development company development consensus, society is a system, we are all in the system of evolution and development. Profit is just a subsidiary return of the enterprise to realize the value, not the purpose itself, or not the only purpose. There is nothing wrong with "getting money", but getting money needs to be "politically correct", otherwise our life and life will be out of balance, a gentleman loves his money, there is a way to take it, and there is a mountain to take it from.

Then how to make more guests to participate in the "paper" seminar, really in accordance with or reference to the General Assembly's innovation methodology system, targeted thinking about their own problems, analyze the regional characteristics and environment, there may be countless results. These results are not the result of a particular expert, but the market itself, and creativity among the masses. Of course, more entrepreneurs and entrepreneurs, especially small and medium-sized enterprises, may come to the # Mountain Conference, has opened the mind has been greatly inspired, which is very valuable, in the collision of some clear plan, it is better. Because it is obvious that Chinese brands are going global, we originally have a national brand program, and then the strong brand project, big country brand, national brand project, which are very high dimensional direction, then after a few years of practice, how to continue the strong brand, how to develop a big country brand, how to deepen the national brand project, how to make the Chinese brand more respected, which need to continue to breakthroughs and innovations to enhance the sense of global value of Chinese enterprises and Chinese brands. This all needs to continue to breakthrough and innovation, to enhance the sense of global value and global influence of Chinese enterprises and Chinese brands. At the same time, it is also necessary for more enterprises to be able to have this brand dream, and the rise of a great nation should also have a large number of small and medium-sized enterprises to thrive, there are many new brands rising.

#The conference on the mountain has a mechanism to allow guests to participate in, group discussion, sharing and co-creation, to get the methodology, but also to get the initial innovation program. At the same time there are many heavyweight experts to add support, know more contacts, and even find a lot of customers, which are all obvious at the basic level of the regular value of the forum summit. With the meta-universe thinking, everyone is the center of the General Assembly, the General Assembly for each participating guest service # mountain "vision, realm, pattern and vision", information interoperability is so developed, about the breakthrough of the market dilemma, how to innovate have a lot of thinking and reading, if you just let everyone come to listen to the reports and speeches, which is obviously not the design of innovation. If we just let people come and listen to reports and speeches, this is obviously not the design of innovation. The insights of every lifelong learner and innovative thinker should be seen by the conference and recorded in a way that cannot be tampered with.

If the trinity of themes, topics, agendas, and attendees are all #TheHill Thinking and Wisdom, Philosophy Guides Practice, I believe that in general the #TheHill Conference would be a great place to be. I believe that in general the #MountainConference will be very attractive. Where do brands want to find a unique place for high-quality, high-concentration ideas? At #ConferenceOnTheHill, of course. We'll talk more about the sponsor program and partner program when we get a chance, but there's still a lot of room for designing and tapping into the rights and benefits. At the same time, we will focus on the overall packaging of #MountainConference, that is to say, the visual and IP image, as well as media cooperation, self-media portfolio, and continuous promotion of offline salons, and so on. There is also a very important point, that is, combined with the mature conference and industry organizations, do a good job of incubation, heritage and integration. Which traditional strong brand system, can not incubate a #Conference on the Hill Reserve.

We often say that # know no mountain # Maotai above, will be when the top, from space to see the earth, the view ideas and actions will be completely different. # Mountain Conference every enterprise breakthrough and innovation conference , all regional and brand conference can come # mountain see to participate in their own conference IP and successful conference IP how to realize, break the deadlock, break all the constraints, from the difficulty to open a new era, see their own brand broader frontiers.

This work is authorized by the author to publish, without permission may not be reproduced! Source: TopBrand Union Official Website, Author: Li Shangmou

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