Founded in 1996, TopBrand Union (Beijing) Consulting Company, also known as TopBrand Union, is committed to promoting Chinese brands. At present, TopBrand Union is the only one-stop branding service provider in China with a complete ecological chain, offering a comprehensive range of services to meet clients’ branding needs. TopBrand Union has registered several trademarks, including Brandcn and China Face (graphic), which has become popular in Beijing. In August 2016, TopBrand Union achieved a significant milestone by successfully landing on the New Third Board Stock Exchange and became the first share of China's branding events, with the stock code of 837940.

TopBrand Union has organized several notable branding events such as the China Brand Festival, China Brand Festival Women’s Forum, China Brand Festival Brand Figure of the Year Summit, as well as hundreds of large-scale regional and industry summits, monthly salon and brand manager salon. In addition to these events, we have also undertaken educational and public welfare brand projects such as Brand-MBA, Brandcn.com and Spring Festival Ride-sharing.

TopBrand Union Think Tank is composed of distinguished domestic experts, scholars and entrepreneurs, with XU Jinhong as the chairman, professor ZHENG Yannong as the executive vice chairman and WANG Yong as the secretary general.

TopBrand Union has actively participated in the development of branding laws and industry standards in China. Its monthly release of the China Brand Chronicle of Events for the past ten years has become an industry benchmark. In addition, TopBrand Union has published research reports such as Brand China 1980-2007, Research Report on Beijing Olympics and Brand China, Report on China's Brand Development in 30 Years of Reform and Opening Up and Top 1000 Brands in China, and has undertaken or drafted important subject documents such as Suggestions for Promoting Brand Building by the Ministry of Commerce, Research on the Medium and Long Term Development Plan of the Brand Zhongguancun, Guiding Opinions on Strengthening Brand Building in Central Government Owned Enterprises, Brand Management Evaluation System of Central Government Owned Enterprises and Brand Planning for the Core Hinterland of the Golden Triangle of Chinese liquor.

TopBrand Union has established fruitful cooperations with government organs such as the Ministry of Commerce, China Council for the Promotion of International Trade, All-China Women's Federation, people's groups and local governments at all levels.

Since its inception, TopBrand Union has garnered the attention and support of prominent national leaders in China such as CHENG Siwei, GU Xiulian, XU Jialu, PENG Peiyun and CHEN Changzhi, WANG Wenyuan, LI Wufei, BAI Lichen, SUN Fuling, CHEN Zongxing and ZHANG Rongming.

We have also formed enduring partnerships with many mainstream media in China such as CCTV, Focus Media, Airmedia, Phoenix Metropolis Media, Love Movie and digital media platforms such as iQiyi, Baidu, Today’s Headlines and Sina Weibo.

In order to realize the industrialization and globalization of Chinese brands, TopBrand Union focuses on providing promotion and incubation services for brands, including brand big data, a brand activity platform, brand education, brand consulting, designing, advertising and PR, digital marketing, celebrity endorsement.

TopBrand Union has become the first platform-based brand consulting company in China dedicated to promoting "industrial branding, brand industrialization" in terms of activity, academia, and professionalism, and has become a respected platform for brand linkage and enhancement.

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