At TopBrand Union, we pride ourselves on our extensive experience in providing exceptional branding services to a diverse range of clients. Our portfolio includes national ministries and local governments, as well as large state-owned enterprises like Sinopec, China Railway, China Huadian, SPIC, CITIC Group, Wuhan Iron and Steel Group, and TRT Group. We have also worked with numerous well-known domestic enterprises such as Haier Group, Lenovo Group,Jingdong, Easyhome Home, Hodo Group, and Xibei. We are proud to have played a essential role in shaping the brand identities of our customers and helping them stand out in today's competitive market.

1 State-owned Assets Supervision and Administration Commission: Guiding Opinions on Strengthening Brand Building in Central Government Owned Enterprises
On the basis of in-depth and extensive research, a series of executable suggestions to strengthen brand building have been proposed, which have been highly recognized by the State owned Assets Supervision and Administration Commission and central state-owned enterprise leaders. On this basis, a series of supporting documents were formed: Research Report on Central Enterprise Brand Construction and Management Measures for Central Enterprise Brand Construction.

2 Ministry of Commerce: Suggestions for Promoting Brand Building
Commissioned by the Ministry of Commerce, we provided professional brand consulting and management advice to make the document more relevant to China's national conditions and practical guidance.

1 Ya’an
After extensive systematic research, we have explored core advantages, refined urban spirit,determined urban positioning, and improved the "urban image" system of Ya'an. By creating a city business card, shaping a city brand, guiding a city tourism brand, and enhancing the tea industry brand, we aimed to promote high-quality economic development in Ya'an.

2 Changsha
After in-depth research and investigation, desk research, plan writing, several rounds of expert discussions, and dozens of plan modifications and optimizations, a series of posters, promotional videos, and original song "Hot Changsha City" were produced to set the tone for the construction of Changsha's urban brand image by delivering the results of the "Three Ones" project, namely "One slogan", "One symposium", and "One grand event".

3 Construction of Public Brand in the "Chilechuan Flavor", Hohhot
After fully studying the agricultural advantages, commercial culture, cultural and tourism resources, and regional geographical characteristics of Hohhot, we aim to create "Chilechuan style" regional public brand by focusing on seven categories: dairy products, grains and grains,meat and aquatic products, fruits and vegetables, edible oils, specialty catering, and cultural and tourism products.

1 China Huadian Corporation
After a lot of market research and customer interview studies, and with the goal of building a world-class influential enterprise, we customized a full range of brand consulting services for China Huadian, such as First-class Brand Influence Creation Plan for China Huadian,International First-class Brand Assessment Criteria, Brand System and Framework, Brand Management Approach and PR Communication Plan.

2 SPIC
Based on the current situation of SPIC, we collected a lot of internal and external research materials, sorted out the brand structure, clarified the application specifications, promoted the brand expertise, publicized the company's brand history and achievements, and designed and produced the Brand Manual, which was highly recognized by the group leaders.

3 Sinopec Lubricant Co., Ltd.
After in-depth interpretation of the actual situation of Sinopec Lubricant Co., Ltd., we provided brand positioning and slogans that are different from foreign competitors, and formulated effective communication strategies and promotion plans based on the media contact habits of the target audience.