10 foreign brands you thought were actually Chinese brands, see how many you know!

When it comes to food and drink, there are a variety of products in our life, some of which are imported brands, some of which are domestic products; some of which have a hundred years of history, and some of which are new to the scene. Among them, there is a part of the national brand, because of its brand marketing and image shaping of differentiation, so that many consumers mistakenly think it is a "foreign brand", which also triggered some misunderstandings and controversies. Today we have a list of 10 such brands to see if they have refreshed your perception!

MINISO

With "return to nature, restore the essence of the product" as the brand proposition of MINISO, the products cover 11 categories such as perfume and fragrance, color cosmetics, beauty tools, etc., the number of stores is more than 5,000, and its overseas footprints have also spread across the world's 105 countries and regions.

However, because many of its messages, such as the most eye-catching logo, have taken on a Japanese style, it has been mistaken for a Japanese brand by many people. In fact, MINISO was founded by Chinese entrepreneur Ye Guofu in 2013 and is headquartered in Haizhu District, Guangzhou City, Guangdong Province. According to the official website of MINISO, in 2013, when Ye Guofu traveled to Japan with his family, he gained business inspiration from the local household goods stores, and then founded Mingchuang Youpin in Guangzhou, China, which is a "collection of good things for life".

More than 80% of the product design originates from China and other places, but in a number of international level of business signing, Meichuang Yuping is often to Japanese brands to call themselves. In August of last year, Meichuang Yuping "did not allow Chinese songs to be played in the store", "referred to the cheongsam as 'Geisha clothing'", and "hung the Japanese flag at the signing ceremony" all in one day. The company's "pseudo-Japanese" program has become a hot topic on Weibo, attracting a lot of attention. Caught in the "pseudo-Japanese" controversy, Youtube then issued an apology statement, and said it would completely complete the "de-Japaneseization" rectification.

DeRUCCI

When it comes to DeRUCCI, many people will first think of its cool Steve Jobs-like "old man" brand image, thinking that it is a large brand of high-end furniture from abroad. In fact, the "old man" and the company's brand and the home furnishing industry does not have any relationship.

DeRUCCI brand was founded in 2004 in Dongguan, Dongguan, Dongguan, Lin Jiyong as the executive director of Dazhi Furniture OEM, formally set up factories in 2007.

DeRUCCI's two founders, Wang Bingkun and Lin Jiyong were born in China and Chinese nationality, no permanent residency abroad, which also means that Mousse is a purely national brand. But it has been claimed in the publicity that the design concept originated in Europe, production base in Germany, France, Denmark and other places.

In order to create a "high-end" image, DeRUCCI spent a lot of money to do brand promotion and publicity. You think it has an aristocratic pedigree, in fact, it is from Dongguan, Guangdong "Wei Shufen".

Marco Polo

Marco Polo is an Italian traveler, businessman, he is known to readers at home and abroad for his book "Travels of Marco Polo", became a household name. The eponymous "Marco Polo Tile" sounds like a foreign product, but in fact, its brand registered in Dongguan City, Guangdong Province, China, is an authentic local enterprises.

In 1992, the former state-owned Dongguan City, Dongguan City, construction and decoration materials factory restructured into a private enterprise, factory director Huang Jianping will change the name of the factory to "Dongguan City, Weimei ceramic industry company. Weimei ceramics was founded in the beginning, struggling, the most difficult period, the debt ratio of 200%, in the edge of this bankruptcy struggling to support.

In 1996, Huang Jianping another way, the creation of Marco Polo and the only beautiful L&D two tile brands, did not expect the effect is very good, Marco Polo jumped to become one of the largest manufacturers and sellers of architectural ceramics.

Weidendorf

Weidendorf Milk is a globalized dairy brand created by China's Pinnacle under the guidance of the strategy of "Collecting the world's high-quality milk sources to meet China's consumer demand".

Pinnacle has selected a number of dairy manufacturers from the world's prime milk source zones at 40 degrees north latitude (Germany) and 40 degrees south latitude (Australia) for commissioned processing cooperation. Weidendorf Milk is a Chinese brand, but the milk source is abroad.

As a matter of fact, this mode of commissioned processing has been very mature overseas, and many famous food companies in the world have adopted this mode to supply global high-quality products to consumers in different countries.

Biostime

Often mistaken for a French brand, Biostime has always been a Chinese brand, founded in Guangzhou in 1999. Just the brand's affiliated companies and French companies have cooperation in the joint research and development of Biostime milk powder, imported from France, do is the Chinese market exclusively.

It can be understood that Guangzhou Biostime built a milk powder production plant in France, after the production in France imported to China for sale, so the "French Biostime" does not mean the brand from France, but refers to the milk powder from France.

UR

URBAN REVIVO, a fast luxury fashion brand, was founded by Fast Fashion (Guangzhou) Co., Ltd. in 2006, which was the first decade when fast fashion brands from Europe, America and Japan awakened the domestic consumer market.

UR's stores are often unique in their decorative style, with each store measuring about 800 square meters or more, creating a sense of high-end atmosphere and attracting customer traffic with high-end store design. At the same time, its clothing design is relatively strong, the new frequency is fast, the quality is relatively good, so more and more consumers are willing to pay.

DARLIE Toothpaste

The logo of the DARLIE Toothpaste is a black man wearing a big bowler hat with a big smile, and the colors are mainly black and white. DARLIE Toothpaste was founded in Shanghai in the 1930s, and then set up production bases in Hong Kong, China and Taiwan, and the sales network was expanded to Southeast Asia and other overseas regions.

On December 14, 2021, the DARLIE Toothpaste released a news release that Hao Lai Group announced the launch of the "brand renewal plan", will use the company's founding Chinese name "Hao Lai", instead of the "DARLIE".

Adolph

Adolph is a high-end fragrance toiletry brand of Guangzhou Adolph Personal Care Products Co., Ltd, headquartered in Guangzhou, is committed to meeting the upgraded product needs of consumers for toiletry products.

The brand founder, Chen Dengsong, was fortunate to meet with Spanish perfumer Adolph Martins Gannin during his travels in Europe, and formulated a classic flavor that can awaken people's emotions. This highly recognizable emotional scent is defined as "the smell of love". The founder wanted to perpetuate the flavor of love and to honor the memory of a close friend. From this moment on, the Adolph brand was born.

Amer Sports

Founded in 1950, Amer Sports has many internationally recognized brands, including Arc'teryx, the "Hermes" of outdoor brands, Wilson, Salomon, and other sports equipment manufacturers.

In March 2019, domestic sports giant Anta acquired Amer Sports, the parent company of Arc'teryx, for 36 billion yuan. In front of the diversification strategy, the acquisition of Amer Sports is regarded as an important piece of Anta's internationalization and entry into the high-end route. Among them, with the "sports luxury" concept of Arc'teryx is the most well-known and most competitive brand, but also the development of Anta Group, an important growth point.

Walch

Walch is one of the core brands of Willas-Array Group. Ltd. was established in 2000, headquartered in Guangzhou, since its investment in the factory, Willas-Array has been adhering to the "quality products, consolidate healthy life" corporate purpose, is committed to household cleaning and sanitation and disinfection products research.

In 2000, Willas-Array entered the market with the "Walch” Brand, which is mainly for household disinfection, and in 2003, Willas-Array donated millions of dollars worth of Willows disinfectant and hand sanitizer to the community to fight against the SARS outbreak. "In 2003, during the SARS outbreak, Willas-Array donated millions of dollars worth of sanitizer and hand sanitizer to the community to fight against SARS, and since then, Walch's products have gained popularity for their "professional sanitizing" brand image.

Volvo

Once a European luxury car brand, the world's top luxury brand, in 1999, the Volvo Group sold its Volvo sedan business to the U.S. Ford Motor Company.

In 2010, Chinese automobile company Zhejiang Geely Holding Group purchased the Volvo sedan business from Ford and gained the right to own the Volvo sedan brand.

Now, Volvo has lived up to its name, with its value rising to nearly $18 billion, a tenfold increase, and has helped Geely become one of the world's top 500 companies, as well as Mercedes-Benz's largest shareholder.

Every year at the China Brand Festival, a series of honors and lists such as the "Huapu Award", "Golden Spectrum Award", "Top 500 World Brands" and "Top 500 Chinese Brands" are issued. Geely Group has been selected as one of the "Top 500 World Brands 2022" with US$31.079 billion, and has won the Huapu Award for 11 times. Anta Group, mentioned above, has also been selected as one of the "Top 500 Chinese Brands", so if you want to learn more about the brand value and impact of your organization, come and register to participate!

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